Live brief


Forter offers cloud-based fraud prevention solutions for e-tailers, utilising big data analytics and machine learning to track user behaviour and make informed decisions on transaction acceptance.


Forter provides cloud-based fraud prevention solutions for e-tailers. Its fraud prevention solution learns with every transaction and provides insights to accept or reject these transactions. It is based on a combination of verification including publicly available information & social networks, and deeper data aggregation technologies. It uses big data analytics, machine learning, cyber intelligence, identity analysis, and real-time behavioural sensors to track the user’s interaction on the site including click analysis, heat maps, flow analysis, and more. Clients include Away, TGIF, Priceline, and others.

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