Building Use Cases for RFID in Grocery Retailing

by Professor Adrian Beck, University of Leicester

Building Use Cases for RFID in Grocery Retailing
Description

The use of RFID in apparel retailing to count items using a hand held reader is now well established, with other categories such as furniture, electronics and others also being explored in those retail outlets, mostly fashion, general merchandise, sports and department store channels.

What has not yet been established is the use of RFID in the supermarket / grocery retail channel. This session will discuss the possible use cases, hear from some examples of those use cases being trialled or even deployed that can help the fresh and ambient categories sell more and lose less.

Date and Time

June 22nd - 1pm UK Time

Location

Virtual