Live brief


Sift is a cloud-based fraud prevention software that uses machine learning to protect customer information and detect fraudulent activities.


Sift is an automated fraud prevention and detection software powered by a cloud-based machine learning platform so your customers can enjoy their shopping experience with no worries about their information being stolen or account breached. The platform analyses more than 16,000 fraud signals that are updated in real time from activities and events to give you the full narrative of fraudulent activities through raw data access, data visualisations, and suspicious signals, and offers a range of features such as IP address analysis, device ID fingerprinting, and social data analysis to enable merchants to both protect their customers and detect and combat fraud against their business.