logo
Live brief

Infratab

Infratab use smart sensors and software to uniquely monitor, track and trace the condition of perishable items.

Description

Infratab, Inc. makes smart sensors and software whose purpose is to monitor, track, and trace the condition of perishable items. Freshtime enables retailers to test, fine-tune, validate and audit the temperature and freshness of their product at any time. The system collects data and enables users to confidently use this data to take real-time decisions around logistics, stock management and pricing. Freshtime uses a point-based system. Their simple idea is that a product's life start at 100 and ends at 0, allowing retailers to understand and communicate shelf-life as a percentage of life used and left. This can then be converted into days or hours for individual products. Freshtime is based on patent-protected RF technology, allowing it to be integrated with other RFID systems.