Why Was Total Retail Loss Developed?

The inadequacies of the existing and widely used term shrink or shrinkage can be found elsewhere in this Q&A section of the website. Generally speaking, the advocates of the TRL concept argue that the incredible growth in the complexity of retailing, combined with a vastly more broad ranging risk landscape and capacity to better measure and understand that landscape, increasingly means that the rather one-dimensional measure of loss offered by the term shrink or shrinkage, is simply no longer fit for purpose or sufficient to enable retail businesses to respond to, and manage, the losses that negatively affect profitability and the customer experience.

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