Near Expiry Date Sales Apps

Date and Time:

November 19th - 3pm GMT

Location:

Virtual

19 Nov 3:00 PM

Organisers:

Frank Fuksa, Lidl, Andrew Holmes, SandpiperCI and Bill Patton, Giant Martins

Description

Near Expiry Date Sales Apps

The goal of all retailers is to ensure that surplus food remains in the human consumption chain, one response to this goal is to increase demand for close to expiry date products beyond just a simple markdown. In this session, we head from Giant, Sandpiper CI, and Lidl, and their learnings to date on the Flashfood, Gander and Too Good to Go apps, and how they have helped to keep surplus food in the human chain and acquire new shoppers. If you would like a recording of this session, click the application button.

This session was part of a two day working group meeting, click to learn more about each of the other sessions

Supported by the Food Industry Association